Why Variable Data Printing
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Key Considerations for Variable Data Printing |
• | Higher response rates and lower conversion costs |
• | Tailor messaging to recipients based on their interest, needs or previous history |
• | Provides higher tracking and response measurement |
• | Based on analysis change your campaign in mid stream if you are not getting the right responses |
• | Easily integrates with the Web to drive more effective call to action via personal web pages using PURL's that are printed on the collateral |
• | Use for prospects and customers who have opted out of email and deliver the same personalized experience as email |
• | Use for market research and testing |
• | Use images and content that aligns to segmentation or user profile |
• | Execute in multiple languages from the same InDesign file |